Hi. I’m Hash—short for Hashir. I am a Senior Creative Director & Technologist at Publicis Groupe MENA in Dubai. Previously I was the Creative Technology Director at adam&eveDDB, London.

With over 15 years of experience in the tech, design, and advertising industry, I make creative experiences using design and technology.

I enjoy playing with web technologies, Gen AI, social AR platforms, UX, voice tech, IoT/smart devices and cryptocurrencies—whenever I can understand what’s going on!

A lot of my free time is also spent on watching movies and TV shows—mostly in the comic book genre, which  is fuelled by my collection of Marvel, DC and Image comics in long boxes collecting dust.

I also have a collection of various cameras from different time periods. These range from film cameras to my most recent acquisition of the Canon 6D DSLR, which I use for most of my photography now (along with my iPhone 12 Pro Max).