Hi. I'm Hash—short for Hashir. I am a Senior Creative Director & Technologist at Publicis Groupe MENA in Dubai.
I've been working in the creative industry for over a decade, specializing in the intersection of creativity and technology. My work spans AI-driven creative projects, web development, and digital innovation.
I enjoy playing with web technologies, Gen AI, social AR platforms, UX, voice tech, IoT/smart devices and cryptocurrencies—whenever I can understand what's going on!
This blog is where I share my thoughts on emerging technologies, creative processes, and the future of digital experiences. From AI-generated art to cutting-edge web frameworks, I explore how technology can amplify human creativity.
A lot of my free time is also spent on watching movies and TV shows—mostly in the comic book genre, which is fuelled by my collection of Marvel, DC and Image comics in long boxes collecting dust.
I also have a collection of various cameras from different time periods. I mostly take photos with my iPhone 16 Pro Max and sometimes with my film cameras.